THE DATING APP WORLD CAN BE BRUTAL, AND IN AN AGE WHERE WE'RE ALL MAKING REALLY INFORMED DECISIONS, WHERE WE RESEARCH THE BEST TACO FOR 3 HOURS BEFORE WE DECIDE WHERE TO GO, WE ARE STILL SO FRIVOLOUS ON DATING APPS, JUDGING PEOPLE ONLY BY HOW THEY LOOK AND SWIPING PAST PEOPLE THAT COULD BE SOMEONE WE'D LIKE TO MEET. ENTER: HINGE. HINGE IS WHERE PEOPLE ARE MORE THEMSELVES THAN ANYWHERE ELSE. THEY'VE REBUILT THEIR APP SO PEOPLE ARE PROMPTED TO REVEAL A BIT MORE ABOUT THEMSELVES IN ORDER TO FIND SOMETHING REAL.
HINGE'S PASSION FOR ENABLING PEOPLE TO FIND SOMETHING REAL INSPIRED US TO WRITE NINE ORIGINAL STORIES USING ACTUAL PROMPTS AVAILABLE ON THEIR APP. WE HOPE THAT THOSE WHO ARE FEELING A LITTLE DOWN ABOUT THE DATING APP WORLD WILL FIND A NEW SENSE OF OPTIMISM AND LOOK FORWARD TO DATING AGAIN.
We were also intervieweD by the adweek podcast.
We also developed a brand book for Hinge that served as kind of a north star for us throughout the campaign process. (click to read)
CD's: Matt moore and Jonathan vingiano
Copywriter: Molly Wilkof
Designers: Chris Kelley and Roger Bova