Frustrated by the daily bombardment of advertising on the streets of New York City, artist Caroline Caldwell and writer RJ Rushmore decided to produce a project that would dampen the sheer volume of visual marketing strewn throughout their environment. The pair didn’t have the budget to prompt an entire overhaul, but they did have the incentive to construct an intervention that would offer an alternative glimpse to the city’s high volume of print-based advertisements.

For their 2017 project, Art in Ad Places, the pair recruited 55 artists and collectives from across the country to produce 55 works to be temporarily displayed on pay phone booths across New York City. The installations were each presented for a week, and documented by their collaborator, street art photographer Luna Park.