We’re in advertising. Which means we’re good at telling people about stuff.
So when Donald Trump decided to slash the advertising budget for Obamacare open enrollment by 90%, we thought, “Hey. THAT AIN'T right.”
we decided to do what Trump wouldn’t: tell people about Obamacare open enrollment, and do everything we could to make up that 90%
HERE ARE JUST A FEW OF THE POSTS WE MADE. WE PROMOTED THEM ON SOCIAL MEDIA AND REACHED OVER A MILLION PEOPLE.
AND HERE ARE SOME POSTS OUR FRIENDS FROM OTHER AGENCIES MADE ONCE THEY JOINED THE COALITION.
we created several :30, :15, and :06 second commercials to run on donated media throughout the enrollment period. They were recorded in both spanish and english versions and helped us reach a ton more people.
THIS IS THE COVERAGE COALITION WEBSITE WHERE WE GAVE OUR BRIEF TO PEOPLE TO JOIN US. WE ALSO COLLECTED STATS AND ALL THE COLLECTIVE IMAGERY WE CREATED FOR THE CAMPAIGN.
DESIGNERS: Elena WOZNICK, Corey THOMAS, CHRIS KELLEY, ROGER BOVA
CD'S: BRAD PHIFER, ZOE KESSLER
ACCOUNT: KATE CALLANDER
STRATEGY: LYNN CHU, AMANDA PERRING
WEBSITE DEVELOPMENT: OWEN WEEKS