VW ATLAS - WATER GIRL

As a brand that has always bucked convention, Volkswagen SUVs are made to do anything but fit in. Instead of typical car ads that highlight the features of a car, Water Girl harnesses real human storytelling. In this way, the VW Atlas stands out as the family SUV with the space and style that enables you to show up for those you care about in your own way.

Debuting during the Olympics broadcast, Water Girl shows a little girl filling up 17 eclectic vessels with water and loading them into a Volkswagen Atlas. It’s later revealed that she is the Water Girl for her sister’s soccer team. Much like the Atlas, the hero and her cups are anything but conventional, in the best possible way.

ECD: JONATHAN SANTANA

GCD: ZOE KESSLER

ACD COPYWRITER: ZOE MYERS

ACD ART DIRECTOR: KAT ONEILL

EP: REBECCA ONEILL

SENIOR PRODUCER: HALEY HARRIS

DIRECTOR: OLIVIA WILDE

DP: CHRIS BLAUVELT

TORTOISE: JEFF

Here’s what google AI software had to say about the ad.

Some press:

https://admeter.usatoday.com/2024/08/12/usa-today-ad-meter-brand-spotlight-olympics-edition-winning-brands-nike-volkswagen-dickssportinggoods/

https://admeter.usatoday.com/2024/08/05/volkswagen-olivia-wilde-olympics-commercial-water-girl/

https://lbbonline.com/news/volkswagen-celebrates-girls-having-the-freedom-to-be-themselves-with-spot-directed-by-olivia-wilde

https://www.designrush.com/news/olivia-wilde-directs-heartwarming-spot-for-volkswagen

https://www.mediapost.com/publications/article/398023/volkswagen-enlists-olivia-wilde-to-direct-atlas-cr.html?edition=135091

https://www.shots.net/news/view/theres-a-water-girl-in-that-volkswagen-atlas

https://www.thedrum.com/news/2024/07/29/ad-the-day-olivia-wilde-driving-seat-volkswagen-water-girl-spot