VW ATLAS - WATER GIRL
As a brand that has always bucked convention, Volkswagen SUVs are made to do anything but fit in. Instead of typical car ads that highlight the features of a car, Water Girl harnesses real human storytelling. In this way, the VW Atlas stands out as the family SUV with the space and style that enables you to show up for those you care about in your own way.
Debuting during the Olympics broadcast, Water Girl shows a little girl filling up 17 eclectic vessels with water and loading them into a Volkswagen Atlas. It’s later revealed that she is the Water Girl for her sister’s soccer team. Much like the Atlas, the hero and her cups are anything but conventional, in the best possible way.
ECD: JONATHAN SANTANA
GCD: ZOE KESSLER
ACD COPYWRITER: ZOE MYERS
ACD ART DIRECTOR: KAT ONEILL
EP: REBECCA ONEILL
SENIOR PRODUCER: HALEY HARRIS
DIRECTOR: OLIVIA WILDE
DP: CHRIS BLAUVELT
TORTOISE: JEFF
Here’s what google AI software had to say about the ad.
Some press:
https://admeter.usatoday.com/2024/08/12/usa-today-ad-meter-brand-spotlight-olympics-edition-winning-brands-nike-volkswagen-dickssportinggoods/
https://admeter.usatoday.com/2024/08/05/volkswagen-olivia-wilde-olympics-commercial-water-girl/
https://lbbonline.com/news/volkswagen-celebrates-girls-having-the-freedom-to-be-themselves-with-spot-directed-by-olivia-wilde
https://www.designrush.com/news/olivia-wilde-directs-heartwarming-spot-for-volkswagen
https://www.mediapost.com/publications/article/398023/volkswagen-enlists-olivia-wilde-to-direct-atlas-cr.html?edition=135091
https://www.shots.net/news/view/theres-a-water-girl-in-that-volkswagen-atlas
https://www.thedrum.com/news/2024/07/29/ad-the-day-olivia-wilde-driving-seat-volkswagen-water-girl-spot