THE FANCY CHEESE TAKEDOWN
In partnership with IllmacTV and RapOff, we created a rap battle that reclaims the value of American Cheese, takes down dairy snobbery once and for all, and personifies Kraft Singles in the way we’ve always seen them: as the champion of the refrigerator.
TEASER BELOW
:::::And the crowd goes wild:::::
Effies 2024 - Shortlisted for the category of Influencer Marketing / Digital - Products
ACE Awards 2023 - Ad of the Year: Copywriting (shortlist)
One Show 2023 - Social Media - Brand Partnerships (shortlist)
One Show 2023 - Direct Marketing - Targeted Video - Online (shortlist)
Cannes Lions 2023 - Social; Best Use of Influencers (shortlist)
CCO: Julia Neumann
GCD: Zoe Kessler + Hunter Hampton
CD: Grace Martin
AD: Kelechi Mpamaugo
CW: Chris Chance