What distinguishes Dentyne from every other gum on the shelf? Chewing. Dentyne gives you fresh breath no matter what. They proved it and everything. That’s enough to make a person go out of their way to show it off. Even in tight spaces. Really, really tight spaces. What follows is a series of very short films with a very simple concept illustrated in increasingly odd ways.

Pick of the Day on Creativity

Ad of the Day on The Drum

Adland Writeup

CD's: Jill Goger and Matt Swinburne

CW: Molly Wilkof

Director: Jeff Low