Uber Reserve presents

THE GETAWAY

Nearly 70% of Americans reported that they come into some kind of conflict over the Thanksgiving dinner table and were anxious for the upcoming holiday get together. So, what does it feel like to escape a Thanksgiving dinner with your whole family? It feels like you're pulling off a high stakes heist. And you're going to need a plan. Luckily, Uber Reserve is a key tool for planning ahead, so connecting those dots was a no brainer.

This was a proper 360 Campaign. Including a long form film, movie posters introducing the world to the quirky cast of characters created from the archetypes around a Thanksgiving dinner table, a :30 trailer that ran in cinema buys ahead of major blockbuster films this season, and an excuse generator on Instagram, that helps people with excuses to escape their own dinner early.