While trying to crack the next Lotto campaign for New York Lottery,  our creative directors pointed out that the rich people of New York were botching being rich. In the kind of way you write about. A quick google search revealed David Rockefeller spends millions on dead beetles. Amare Stoudemire bathes in wine. And Jerry Seinfeld spends hundreds of thousands a month on parking. Pretty much any other New Yorker would Make a Way Better Rich Person. 

The press and awards shows thought so too.  New York Times. Creativity. Adweek Ad of the Day, One Show Finalist, Webby nominee.  The campaign received two Art Directors Club Bronze Cubes and was shortlisted at Cannes.  

Agency: McCann NY

Creative Team: Jill Goger, Matt Swinburne, Molly Wilkof, Grant Smith, Mat Bisher, Raphael Milczarek, Stephen Icardi, Chauncey Hollingsworth

Director: Jim Jenkins