more on art everywhere: 

The epochal contribution of urban and street art to the entirety of the cultural and artistic discourse was the displacement of artwork from spaces where it commonly resided into public spaces. Thus, artists created a different platform for art, making it accessible to those who didn’t have an opportunity to enjoy art on a regular basis. What is more, surely some of the artwork found on diverse city walls inspired people to find out more about the work itself and, perhaps, go on a discovery for new artwork in galleries and museums. This was the inspiration for the Art Everywhere campaign. The campaign was launched on August 4th 2014, in Times Square.