Radio started as a creative collaboration between Byron Meiring and Gert Schoeman which grew into a fully functioning studio by 2011. They workerd for: HSBC, British Airways, Walmart, Orange, Toyota, Wired, Mens Health, AT&T, Barclays, Converse, IBM, Fortune, Acer, the Economist, Billboard magazine, WWF, Esquire,Newsweek, Nike, Vodafone, Monocle magazine, Boston magazine, Bloomberg and many others