sony to sell waterproof 4GB mp3 walkman in bottles of water
all images courtesy draftfcb

since launching at the 2013 CES in las vegas, sony approached auckland-based advertisment agency draftfcb to help produce a campaign for their ‘NWZ-W27′ walkman sports mp3 player, a water-proof, all-in-one digital device with 4GB of internal memory. designed specifically to withstand not just water but the sweat from intense workouts, the compact mp3 provides a perfect solution for everyone from the health conscious to performance sports athletes. to showcase its waterproof capabilities, the marketing initiative re-purposes the ubiquitous vending machine into a unique sales portal for athletes looking for a new waterproof music player.